Following Yahoo, Microsoft and Facebook are pursuing Foursquare now. Therefore Foursquare CEO, Dennis Crowley has a tough decision to make. There were some talks why Foursquare shouldn’t be sold to Yahoo but these two huge companies offer some interesting options and now with multiple bidders, price is going high and is currently over $100 million. It is sure that any of the three will make an offer that cannot be refused by Crowley.
Dennis would be seriously considering his choices now as he had faced a lot trouble in his previous experience. Every one of you would be aware that he sold Dodgeball to Google but suffered a lot after doing it. This would be the only reason why Google is not in the run up. Although no wonder if it does in the near future. Apart from these big players, Crowley has some other option including Accel Partners, Khosla Ventures etc. Andreessen Horowitz which was in the race backed up just before a few days and Redpoint might also back up in the near future.
Recently BoomTown noted that it is interested in investing as well. Beside Crowley’s bad experience in selling to a big company, Foursquare has a seen quite a lot of success and although not profited has made some revenue with its partnership deals. New deals are also been signed on daily basis. With its new tools, new businesses are signing up quickly. Foursquare could also opt to make some money in the new round up which would allow Foursquare’s employees to make some money.
One reason why Facebook didn’t make a point of it in the f8 conference is that none of the decisions are finalized yet as experiments are going on even now. Facebook is in talk with the company of new type of arrangement including broadening partnerships.